Relax, we are not the one who will do it...
But we certainly know them


First Circle

Creating a new watch brand is complex. It works a bit like a watch itself, made of hundred parts that must click perfectly together and work in harmony.

Having advised several dozens of entrepreneurs willing to launch their watch brand, we noticed that they all had the same dilemma: where to start? whom to talk to first? whom to trust? do I have to pay the highest price to get the best service?

Watch business is a century-old industry and Switzerland is definitely a hub for competences, knowledge and knowhow. Actually, it's not Switzerland, it's a very tiny epicenter around Neuchâtel & Bienne area, Jura and Geneva. We call this the "First Circle". Entering this circle can be very complex and knowing the right person will open the door to the other right persons. This is what you need and this is what we offer.

Where to start?

White board, empty chairs and things still a bit blury?

You know what you want but don't know the right people to get it done your way, your budget and your dream.

How we can help :

First steps

You have an idea or even a precise design in mind? Let's connect with the right designers and 3D designers (CAD) to give birth to your product idea.

And to start your on the right foot, we'll integrate as well a "sales" vision at the early stage. Ultimately, your objective is to sell your watches no?



From standard parts, materials and movements to complex ones, we provide you with professional contacts that know their job. You decide if you need a project manager or if you manage the various partners yourself.

Choose among partners that will respect your project, your deadlines and your budget.

Take off

PR, marketing, medias, graphic designers, professionals photographer, AR/VR specialists there are a lot of talented people that have the watch mindset and contacts to guide you through the jungle. 

Good people bring you to good people. They usually operate within the same circle.

We will act as consultant, with no overhead commission or hidden agenda. We work in transparency. You stay in control, know the intermediaries and take the final decisions

Contact Us


Neuchâtel, Switzerland