Learn. Network. Upgrade

We all have a goal: Launch our own watch brand, improve our selling skills or re-focus our professional career into the luxury business.

The Watch Trade Academy is the fast track to reach your objectives. A knowledge not available anywhere else.

  • 8-week Masterclass

  • 2 hours weekly

  • Live sessions & replay

  • Documents & templates

  • Private coaching

  • Networking & sharing

  • Completion certificate 

Introduction to the Masterclass
Au prochain Masterclass

You'll walk away with:


Sales & Distribution is a job.

Often (wrongly) considered as a sub category of marketing, setting up a professional distribution strategy for your brand requires specific knowledge.

Get it from professionals who have experienced the field and worldwide market developments.


Beside many practical information and experiences, you will receive numerous documents and templates during the course.

Actionnable tools that you can use to upgrade your game, deal with the best players in the market and pilot international distribution strategies.

A Vision

First, we review and master the basis of the current distribution model. Then we challenge it with the new paradigm opened by the digital transformation.

In a few years, the business has transformed. Learn why and where the new opportunities are standing for your brand ?

A fast track process to gain invaluable knowledge and documents that will save you thousands of dollars and priceless time

Sign in the next Masterclass

Les réservation se terminent dans :

(nb de participants limité)

La prochaine session en français démarre le 3 février 2020. Limité à 15 participants. Réservez votre place dès maintenant.

Durée : du 3 février au 30 mars 2020

Prix: CHF650. Paiement en deux fois possible. Me contacter

Job Watch logo.png

En collaboration avec Job Watch

Programe outline:


Over the course of this online Masterclass, we will go through our unique PRISM method

  • P


    How can I benchmark my brand ?

    Through a “sales point of view”, get a general understanding on how to position your brand, how to identify your competitors, and how to recognize the market dynamics that will affect your business.


    Review of current watch trends and relevant statistics..

  • R


    Am I heading in the right direction ?

    Gain an in-depth understanding of the business cockpits tailor made for the watch industry. Essential tools that will help you pilot your sales worldwide.


    Professional business plans, forecasting, co-op budgets, various sales statistics, margins, distribution agreement and pricing policies.

  • I


    Who are my interlocutors ?

    Learn how to correctly distinguish key intermediaries for your watch business and how to categorize their advantages, disadvantages, and expectations.


    Explore how to identify different market typologies and how to select the best channels for your brand.

  • S


    How to maximise my impact ?

    Discover what services are expected with watch sales.


    In-depth look at channel management best practices, the best ways to interact with other departments within your company, how to best manage stock and inventory, and key requirements for top-notch after sales service.

  • M


    How does my environment evolve?

    Understand international markets dynamics  and how their customs, tradition, and expectations could impact your watch brand.


    know the best ways to react to exchange rates, devaluations, inflations. Get inside knowledge on “off-limit” subjects vital to the success of your brand.


“The content of the Masterclass is of extremely high value, something you could only get from someone who has been working deep in the industry for an extensive period of time. Thomas is extremely knowledgeable, a great presenter, and has put together very compelling, structured and actionable material. 

I would really recommend this course to anyone passionate about watchmaking and/or working in the industry.”

Alexandre Grouet

Head of Wear OS Partnerships, EMEA, Google

Au prochain Masterclass

Contact Us


Neuchâtel, Switzerland